About Us

Grace of Sweden

Our goal is to create an exclusive and modern collection of christening clothes for the most beautiful in your life: your children!
The unique and individualization will always characterize everything we do, just like every newborn baby is unique. By offering many different accessories and embroidery options, you can create your own special christening dress. We are thrilled every day by the amazing and personal combinations our customers compose, based on our selection.
Our desire is to is to help make your anniversary a special and beautiful memory in your life.
We have a strong belief that we all have a need to welcome a child into the world, and to build a safety net of love around the child!

Tina Olofsson, Designer



You are facing one of the most memorable days of your lives. We want to help you to make your experience just as special as you have dreamed of. With our exclusive and personalized christening-dresses, we hope to make your day memorable for the whole family.
We always work with the highest quality in all phases – from design to fit and fabrics. We select our suppliers with care and consideration. We deal brocades and accessories fabrics of quality firms in London and Europe’s finest linen in Germany. Our beautiful lace comes from one of Europe’s largest manufacturers, with a range of 1,500 laces, where we also can get our own lace made.
We offer many accessories in custom design and embroidery service which allows you to compose your own unique formal wear.
At Grace of Sweden, you get personal service – and a personal product.


How it all began ...

Already at 5-6 years of age, I discovered my creative side. I was never very good at playing, but instead I wanted to create. In kindergarten, I was fascinated by patterns and materials. Equipped with fabric tape and and small piecs of fabric I started to create clothes for my dolls. I also loved to dress up in my grandmother’s beautiful old clothes and jewelry. I was back then already convinced that I wanted to create clothes. 

Art school

As a teenager, I start to design and sew my own clothes. When the time came for the choice of high schoole, I was sure what I wanted to do. 1986 I started in art school, and 1988 I moved to Stockholm and to enrol at Anders Beckmans College of Design where I studied a combination of design and garment sewing.  Read more >

To get a job as costume designer

After graduating in 1990, I moved home to Sundsvall and organized a fashion show at Sundsvall city square where I showed off my departure collection. To support myself, I started working in several fabric and sewing supply shops. The time in the shop gave some oxygen to my creativity. So in 1993 I started at Theatre Västernorrland, where I secured an internship.  Read more >

Costume master

1998 I was offered a temporary position as costume master. The same year the theatre commissioned to sew costumes for the modern dance ensemble Norrdans . This opened up new possibilities for me, both in terms of work, but also a chance to meet inspiring designers from around the world. One of them was the famous fashion designer and art director of Vogue NY, Patrick Kinmonth, as I much later would be honoured to work together with and producing the costumes for the dance show ” In the middle of nowhere”. Read more >

Love and family

On the private level, there was also joys when I met my love of my life one December night . He had private company in import and design, and was like me an artist’s soul. And maybe it was therefore not surprising that it was his beautiful poems and our shared passion for roses that first caught my interest. 

Starting my own brand

2008 the theatre faced changes again a change, and my work was at risk. With a family to support, I began to consider tostart my own brand. I wanted to find something where I could combine my skills with family life, while it could give the family a secure income. As a new mother, it felt incredibly strange to go into baby stores without being able to find some christening clothing that met the modern parents’ individual preferences. Read more >


With the help of my brother, who is a successful entrepreneur in the computer business, we created a web shop “pyttisen.se”. It was an online shop offering unique handmade christening and children’s clothing. The name came from the time of pregnancy, when the working name of our daughter had been just “Pyttisen”. Read more >

Grace of Sweden

2013 it was time to further develop the company and the webshop. Through an acquaintance, we came in contact with Åkroken Business Incubator that allowed us to pitch our idea. They liked us so much that we were accepted immediately. Read more >

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